What was the premise?
Develop 5 projects for 5 different brands in 15 weeks. These projects needed to open a market opportunity for the brand, it had to make sense in their portfolio, but it couldn't be related to their current portfolio. We had to take the projects from brand research to full-size prototype. The five brands were; Illy, Persol, Virgin, RedBull, and Yamaha.
That means that for example; developing a sunglass-cleaning kit that is Persol branded was not an eligible project, due to its obviousness and shallow market development opportunity.
Here are the solutions that I came up for each brand;